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世界野生动物基金可持续性工作

从Niche到Norm

  • 日期2013年4月11日
  • 作者尼克康格

牛津,英格兰,泰晤士河沿岸的历史小镇目前充满了非常聪明的想法。每年有近1000名“社会企业家”聚集在一起斯科尔世界论坛,挑战现状,合作解决世界紧迫的挑战。

在这个知识分子中有我的同事杰森克莱谁参加了可持续采购:业务势在必行周五小组会议。除其他主题外,小组成员还将讨论“认证在为供应链中的所有参与者创造价值方面可以发挥的作用”。

+$A palm oil plantation Riau, Sumatra certified sustainable according to Roundtable on Sustainable Palm Oil criteria.

+$Certification in a laymen’s term translates to an eco-label. We’ve all seen them. That green stamp of approval can make shopping feel so good. Businesses are latching on as a means to offer responsible products to socially conscious consumers, while supply chain partners become more efficient and profitable as they strive to meet sustainability criteria.

+$But does this create value “for all players in the supply chain”?

+$When it comes to Mother Nature, the jury is still out. Last summer a+$thorough Analysis+$was released weighing the conservation value of eco-labels. The bottom line is a big question mark: We aren’t sure what impact eco-labels are having on the ground. We aren’t sure because these programs aren’t sufficiently measuring performance with data.

+$Anecdotally, NGOs are seeing conservation gains from certification programs in key regions of the world. The market uptake of labels likeFSCMSC+$demonstrates that consumers and businesses see value in responsible production. But without performance measures built into certifications, there’s no quantifiable way to prove that value.

+$What’s needed, Jason will say, is to shift certified products from “niche to norm.” Sounds fancy. What does it mean?

  1. +$It means setting up certificate trading systems (think: Renewable Energy Certificates), where certified producers sell credits to retailers that offer eco-labeled products.
  2. +$It means retailers establishing longer term purchase contracts with suppliers, which also hedges against the risk posed by a dwindling resource base.
  3. +$It means groups of retailers pool their commitments to guarantee more demand, reducing burdensome transaction costs.

+$The first solution is about increasing market traction. The latter two will incent the supply chain to understand where raw materials come from and how they are produced. This will provide certification programs the foundation they need to integrate performance measures, allowing them to track and quantify impacts. Quantifiable proof of value is essential to achieving scale, as certifications serve as complements to government policies and smart private sector-based initiatives.

+$It’s no longer a question whether sustainable sourcing is a business imperative. The commitments detailed in my+$previous Post+$, as well a recent可持续采购研讨会+$convening major brands offer compelling proof.

+$There are many approaches to source and produce raw materials in a way that sustains them over time. Certification programs must be part of the solution, giving consumers a way to participate in sustainability. But until they measure performance, they will remain niche. Here’s hoping the ideas presented in Oxford will help create a new norm.

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